Film  /  Interactive  /  AI

Directed, not generated

Selected work

While my practice spans both traditional production and AI driven workflows, this area of my work relies on a human-led vision rather than automated chance.Through bespoke technical routing and strict artistic oversight, every piece is shaped to achieve the depth and polish of a traditional crew.

Approach

Human directed

Pipeline

Custom built

Output

Looks like it had a crew

Decision

Intentional

Solène Product

Solène

Beauty brand campaign, product stills, art direction and identity system.

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Ivy World Build

Ivy

Overgrown conservatory short. Light study and atmospheric sequences.

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Floodline World Build

Floodline

Speculative flooded-city film. Concept frames, environment design and motion sequences.

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Real Estate Property

Real Estate

Property & agent marketing, stills and film.

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Gym Fitness

Gym

Boxing, before the bell.

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Travel Destination

Travel

Resort and escape visuals.

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Coffee Brand Film

Coffee

Café launch spot.

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Jogger Campaign

Jogger

Activewear film and stills.

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Beauty Editorial

Beauty

Skincare and cosmetics series.

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Automotive Cinematic

Automotive

Hero spot, night drive.

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Fashion Lookbook

Fashion

Editorial & street; menswear and womenswear campaigns.

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Under the hood

Every major model release tracked and tested. New models benchmarked and folded into my production workflow. The pipeline I run today is better than the one I ran last week.

Direction Generation Final

Direction

Brief, references and preproduction locked before a single frame is created. Palette, art direction and constraints become a visual system.

Direction
Generation
Final

Handmade

The eye behind the direction. Shot, cut and produced, zero AI.

Cinematics & Virtual Production

Real-time production, sequencing and motion capture.Directing performance, camera and light for interactive and cinematic experiences.

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Interactive & Design

Narrative, world and interactive design across games, AR/XR and immersive media.Shaping how audiences read, move through and inhabit digital spaces.

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Video & Content

Over a decade creating films, photography and digital content across commercial, music, corporate and editorial projects.Leading creative development, production and content strategies from concept through delivery.

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Training & Mentoring

Delivered immersive art training and mentorship across real-time production and interactive media, supporting creatives in developing both technical and creative practice.

About

My practice is a synthesis of visual art, storytelling, and emerging technologies.

With a background in filmmaking and visual storytelling, I explore emerging technologies to develop ideas, build worlds and shape narratives across film, interactive and immersive media.

  • BFIBFI Immersive Storytelling Lab (2026)
  • WBDWBD x Rocksteady Studios Games Academy (2022)