Film  /  Interactive  /  AI

Directed, not generated

Selected work

Solène Product

Solène

Beauty brand campaign, product stills, art direction and identity system.

Ivy World Build

Ivy

Overgrown conservatory short. Light study and atmospheric sequences.

Floodline World Build

Floodline

Speculative flooded-city film. Concept frames, environment design and motion sequences.

Real Estate Property

Real Estate

Property & agent marketing, stills and film.

Gym Fitness

Gym

Boxing, before the bell.

Travel Destination

Travel

Resort and escape visuals.

Coffee Brand Film

Coffee

Café launch spot.

Jogger Campaign

Jogger

Activewear film and stills.

Beauty Editorial

Beauty

Skincare and cosmetics series.

Automotive Cinematic

Automotive

Hero spot, night drive.

Fashion Lookbook

Fashion

Editorial & street; menswear and womenswear campaigns.

Approach

Human directed

Pipeline

Custom built

Output

Looks like it had a crew

Decision

Intentional

Under the hood

Every major model release tracked and tested. New models benchmarked and folded into my production workflow. The pipeline I run today is better than the one I ran last week.

Direction Generation Final

Direction

Brief, references and preproduction locked before a single frame is created. Palette, art direction and constraints become a visual system.

Direction
Generation
Final

Handmade

The eye behind the direction. Shot, cut and produced, zero AI.

Cinematics & Virtual Production

Real-time production, sequencing and motion capture.Directing performance, camera and light for interactive and cinematic experiences.

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Interactive & Design

Narrative, world and interactive design across games, AR/XR and immersive media.Shaping how audiences read, move through and inhabit digital spaces.

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Video & Content

Over a decade creating films, photography and digital content across commercial, music, corporate and editorial projects.Leading creative development, production and content strategies from concept through delivery.

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Training & Mentoring

Delivered immersive technology training and mentorship across real-time production, interactive media and emerging technologies, supporting creatives in developing both technical and creative practice.

About

My practice is a synthesis of visual art, storytelling, and emerging technologies.

With a background in filmmaking and visual storytelling, I explore emerging technologies to develop ideas, build worlds and shape narratives across film, interactive and immersive media.

  • BFIBFI Immersive Storytelling Lab (2026)
  • WBDWBD x Rocksteady Studios Games Academy (2022)