Product
Selected work
AI is the tool, not the author. These projects are directed like production work: reference-led, technically routed and finished with human judgement.The aim is not automated output, but images and films with intent, continuity and craft.
Product
Brand Film
Animation
Property
Brand Film
Brand Film
Floral World
World Build
Sport
Editorial
Activewear
Editorial
Lookbook
AI pipelines and systems.
Under the hood
Models change constantly, so the workflow has to stay alive. I test new releases, benchmark what is useful, and fold the best of it into a production process that gets sharper week by week.
Direction
Brief, references and preproduction locked before a single frame is created. Palette, art direction and constraints become a visual system.
AI pipelines and systems.
Purpose-built systems behind the work.
Some are workflows, some are tools, some are control layers. All of them exist for the same reason: to make creative production faster, more repeatable and more directed.
Production Pipelines
Workflows, model routing and multimodal production.
Brief to final frame in one system: ComfyUI workflows, custom nodes, asset handoff, versioning and review across image, video and audio. Built for speed, but robust enough to survive production.
Intelligence Layer
An embedded intelligence tool for decision support and automation.
A private, governed engine that unifies internal data, custom research models, and market intelligence under one roof. Custom workflows engineered to fit any operational scale, plugging directly into existing infrastructure.
Tools
Lookbook
The moodboard, with atmosphere. Infinite canvas, nested boards, a track per board. One file, opens anywhere.
Agentic Systems
A personal orchestration layer for services, jobs, model state and project context, all under one roof.
Handmade
The eye behind the direction. Shot, cut, produced and designed, zero AI.
Virtual Production & Cinematics
Real-time production, sequencing and motion capture.Directing performance, camera and light for interactive and cinematic experiences.
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Interactive & Design
Narrative, world and interactive design across games, AR/XR and immersive media.Shaping how audiences read, move through and inhabit digital spaces.
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Video & Content
Over a decade creating films, photography and digital content across commercial, music, corporate and editorial projects.Leading creative development, production and content strategies from concept through delivery.
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My practice is a synthesis of visual art, storytelling, technology.
I use emerging technologies to develop ideas, build worlds and shape production across film, interactive and immersive work.